Social Media Marketing

About Course

A social media marketing (SMM) course is a type of course that focuses on the use of social media platforms to promote products, services, and brands. In this course, you will learn about the different social media platforms, including their features and demographics. You will learn about how to create and execute a social media marketing plan, including how to identify your target audience, create engaging content, and measure the effectiveness of your efforts. You will also learn about the tools and technologies that are used in social media marketing, including social media management platforms and analytics tools. You may have the opportunity to work on hands-on projects that involve developing and implementing social media marketing campaigns for real businesses or organizations. Overall, a social media marketing course is a great opportunity for individuals interested in using social media to reach and engage with customers.

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What Will You Learn?

  • You will learn about the various social media platforms, including their features and demographics.
  • You will learn about how to create and curate content that is relevant and engaging for your target audience.
  • You will learn about current and emerging trends in the social media marketing field, and how they are shaping the way that businesses and organizations use social media.
  • You will learn about how to create and execute a social media marketing plan, including how to identify your target audience, create engaging content, and measure the effectiveness of your efforts.
  • You may have the opportunity to work on hands-on projects that involve developing and implementing social media marketing campaigns for real businesses or organizations.

Course Content

Marketing 101

  • Brief Introduction of Marketing and Digital Marketing
  • Marketing Mix
  • Offline and Online Marketing Channels

Marketing Prerequisites

Search Engine Optimization

Search Engine Marketing

Social Media Marketing

Email Marketing